In 2013, Rolex again made a few minor cosmetic changes to the design of its watch boxes. Rolex boxes from 2013 to present: A little cosmetic reworking The lid of the box is adorned in the centre with a relatively large, and yet unpretentious, Rolex crown. This new version is now more subdued and echoes the colour of the inner lining of the actual watch box. The formerly green patterned box has given way to a more contemporary version. The design of the outer packaging has also changed over time. Special, exotic models such as the Rolex Sky-Dweller are in a box with a dark green leather interior.The largest box is reserved for solid gold Rolex watches, such as the Rolex Yacht-Master II (Ref.
There are a few specifics behind the three different box sizes: On the inside of the lid, which opens to 90 degrees, the Rolex crown is visible with the word "ROLEX" directly below. The rest of the interior of the box is also in this colour tone. Upon opening the lid, the watch can be found inside on a pistachio-coloured cushion. The lid of the box is emblazoned with the gold Rolex logo and the five-pointed crown. It is available in three different sizes. The redesigned boxes were developed for modern models for both men and women. In 2005, Rolex introduced the renowned green wave box design for its watch boxes, which is still in use today. Rolex boxes from 2005 to 2013: From wood to the green wave This box has also ceased to be in use since 2005. During this period, Rolex also used a different box made of wood with red interior lining and cushions for its women's models. After 2005, the wooden box was completely discontinued. The brand logo was prominent, yet understated. Rolex boxes from 1990 to 2005: Gender-specific boxesįrom 1990 to 2005, Rolex men's watches were housed in the trademark green box with velvet cushions inside and a wooden outer shell. The clip is firmly mounted to the panel, allowing the timepiece to be perfectly mounted and displayed. The slots that hold the watch in place have been replaced with a retaining clip of the same colour.
This makes the interior of the box look very harmonious, as the velvet was approximately the same colour as the bare wood of the box's interior. But inside the Rolex box, the colour scheme had changed: the previous green velvet panel has been replaced by a panel in a beige-brown tone. The exterior of the new boxes remained a wooden box covered with green leather, wrapped in a green patterned cardboard box. These boxes were used until the beginning of the 1980s, then a small change to the watch boxes followed. On the wood inside of the lid, the Rolex logo, the crown and the lettering "ROLEX" are emblazoned in rich green. This rested at an angle in the box and had two slots where the watch was displayed. Inside, there was a wooden panel covered with green velvet. The first boxes in which Rolex sold its watches were made of wood covered with green leather. Rolex boxes until 1990: Elegantly uniform That's why we'd like to take a moment to focus on the subject of watch boxes and the evolution of Rolex boxes. However, many collectors' hearts begin to race as soon as they get their hands on a Rolex with its box and papers. After all, it is the watch that is worn in the end – and not the box. Compared to a lone Rolex, a full set fetches prices that are on average up to 10% higher.Ĭertain buyers are only interested in the watch. With the right watch box, the entire package is rounded out. That's why it is reasonable that a timepiece including the accompanying documentation offers a higher return upon resale than a watch without any accessories. Similar to the service record of a used car, the documentation about the servicing of a luxury watch provides information about the maintenance and repairs carried out or, for example, the replacement of individual components. More often than that, most prefer to buy a full set, which means the watch in its original box, including all the paperwork. People who decide to buy a pre-owned Rolex tend to seek not only the watch but the warranty certificates that accompany it as well. Having already taken a look at watch boxes from Breitling, Omega and TAG Heuer, we would now like to take a look back in time at the evolution of Rolex's watch boxes.
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